Click fraud What Are Mobile App Exclusions? When it comes to PPC, it is essential that your campaigns are optimised and your budget isn't being wasted. There are a number of different campaign types available...
Google Ads The Importance Of PPC Management When you first start with PPC (Pay-Per-Click), it can often be daunting as there is a lot of terminology you might not understand. With PPC being extremely competitive, it is...
Pay-per-click PPC Vs. SEO? As a business there are plenty of ways to generate traffic to your site. However, there are two very popular methods of marketing that many businesses choose to use. Search...
Google Ads Google Ads Tips- Keywords & Negative Search Terms If you are running a Google Ads campaign, you are most likely aware that you bid on a range of keywords related to your business. But sometimes there are keywords that you...
Google Ads What Is Google's Invalid Click System? If you run a Google Ads campaign, you may be aware of the invalid click system that Google offers within the Ads platform.What Are Invalid Clicks?Invalid...
Google Ads Google To Remove Average Position Back in February, Google announced that they would be removing the average position metric from the Google Ads platform on the 30th of September 2019. What Is Average...
Google Ads Paid Social Vs Paid Search Over the years there has been a dramatic increase in the amount of online advertising that is available to businesses.Online marketing might not be a new concept for...
Click fraud What Are Click Farms Click Farms might sound like an odd concept but they are actually one of the most common methods to commit click fraud.A click farm is a commercial enterprise that...
Click fraud How Do I Export Website Visitor Data? At Click Guardian we are always listening to customer feedback and requested features. One of the most requested features was the ability to export website visitor data. So...
Google Ads How Do I Manually Block IP Addresses In Google Ads? Google Ads is one of the largest advertising platforms in the world, with an estimated 90% share of all global...
Click fraud Competitor Click Fraud Competitor click fraud is a growing and costly problem within PPC campaigns and whether it’s a one-man band small business or large corporation, the effects of competitors...
Bots Click Fraud Bots Click Fraud BotsClick fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime. After all, Bots offer fraudsters an...
