Google Ads The Importance Of PPC Management When you first start with PPC (Pay-Per-Click), it can often be daunting as there is a lot of terminology you might not understand. With PPC being extremely competitive, it is...
Pay-per-click PPC Vs. SEO? As a business there are plenty of ways to generate traffic to your site. However, there are two very popular methods of marketing that many businesses choose to use. Search...
Google Ads Google Ads Tips- Keywords & Negative Search Terms If you are running a Google Ads campaign, you are most likely aware that you bid on a range of keywords related to your business. But sometimes there are keywords that you...
Click fraud Competitor Click Fraud Competitor click fraud is a growing and costly problem within PPC campaigns and whether it’s a one-man band small business or large corporation, the effects of competitors...
Click fraud BING Click Fraud BING Click FraudIt may come as no surprise that BING Ads are susceptible to BING click fraud. In simple terms, click fraud, regardless of the search engine, will...
Bots Click Fraud Bots Click Fraud BotsClick fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime. After all, Bots offer fraudsters an...
Budget Click Fraud Costs Click Fraud CostsIt cannot be denied, click fraud costs money. A lot of money, and it’s not going to get better any time soon. Unfortunately, the amount of lost...
Bots Click Fraud Terminology We understand that the world of click fraud can seem a bit confusing and littered with technical jargon at times. You may have...
Click fraud How to Budget Google Ads How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple truth is that there...
Click fraud Is Click Fraud Illegal? Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is an inconsistent...
Google Ads No Going Back - Google Ads Experience Updating July 10th 2018 The new Google Ads experience has truly divided opinion over recent months. Many have expressed their support for the new features and layout whilst many others have found...
Click fraud How Does VAT Work For Google Ads Google Ads advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the rules are not the...
