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Click Guardian
October 7th, 2019 / Google Ads

What Is Google's Invalid Click System?

If you run a Google Ads campaign, you may be aware of the invalid click system that Google offers within the Ads platform.

What Are Invalid Clicks?

Invalid clicks are defined by Google as Clicks on ads that are considered to be illegitimate, such as unintentional clicks or clicks resulting from malicious software.

Invalid click column in Google Ads

A couple of examples below are what Google may consider to be invalid clicks:

  • Manual clicks intended to increase advertising costs or to increase profits for website owners hosting your ads.

  • Clicks by automated clicking tools, robots or other deceptive software.

  • Clicks that provide no value to the advertiser, such as a second click or double click.

How Does It Work?

According to Google, every click on an ad is examined by their system and they will then remove them from account data if they detect the clicks to be invalid.

Essentially, Google will remove invalid clicks from account reports and payments so that you are not charged for those clicks and may even be eligible to receive credit for those clicks.

However, because of the millions of clients Google have worldwide- the system and algorithm can take time to filter out the invalid clicks and remove them from every individual account. This means that the ad could still be clicked a number of times, which in return would still be costing you and using up your budget.

This causes a problem because once your daily budget is used, your ads will no longer run until the next day. The alternative would be to top up your account with funds, but as a business you would not want to exceed your advertising budget all the time as this could make you less profitable.

So, How Do I Prevent Invalid Clicks?

Fortunately, it is possible to prevent competitors, bots and people excessively clicking on your ads.

Click Fraud Protection

By using a Click Fraud Protection Service such as Click Guardian, you will be able to prevent excessive clicking which will allow your ads to continue to run so you don't lose out to your competitors and most importantly save you money on your Google Ads budget.

To put it simply- our intelligent systems will identify rogue IP Addresses that are clicking on your ads and block them from seeing your ads all together.

Why not read up on How the Click Guardian Solution Works?

Get started today with a Free 7 Day Trial & Save an Estimated 20% on your Google Ads budget.