What is Click Fraud?
Click fraud is when your daily spend on Google Ads is inflated by competitors, people or bots by way of clicking on your ads maliciously. This kind of behaviour can lead to advertisers reconsidering Google Ads as a viable method to advertise their business thus handing an advantage to the perpetrator.
Is Click Fraud a Problem?
Click fraud is a global problem that at one time or another is highly likely to affect you. If the level of abuse goes undetected by Google then it’s up to your to collate information and present a case to Google to recover the results of fraudulent clicks.